While some researchers pondered this question, a Columbia University psychologist named Edward Thorndike made another, related discovery. In 1920, Thorndike published his theory of the "halo effect," according to which subjects, when asked to describe someone's various qualities, tend to "[suffuse] ratings of special features with a halo belonging to the individual as a whole." If they were describing the person's physique, for example, along with his bearing, intelligence, and tact, they would assign high or low ratings across the board. Later studies confirmed that the halo effect could arise from a simple photograph: If someone looks handsome, people tend to assume that he's smarter, more sociable, and better-adjusted, too.
Source: http://feeds.slate.com/click.phdo?i=20730ef1fdb645d8380847ba2226cc22
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