Investors Push Zynga Stock Up 10% ? Now It Can Make Money On Ads And Publishing

Zynga is now officially launching its own web site for social games, and the move has got investors buying?its stock. Shares are up nearly 10% as of market closing today towards $15 -- or 50% of the $10 price it went public at back in December. Why? The obvious reason is that this is a way for Zynga to lessen its reliance on Facebook. But Zynga is still using Facebook exclusively as its identity service and payments system, so it's not quite true to say that it's lessening its reliance on Facebook. That is, except for two things: publisher payments and ads.

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